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George Steinwald
creative art director • Graphic Designer • A.I. Artist
George Steinwald
creative art director • Graphic Designer • A.I. Artist
A hands-on creative with broad visual expertise: I'm a seasoned Creative Art Director with deep roots in Chicago's premier agencies, including Leo Burnett and FCB, where I developed bold, high-impact campaigns across broadcast, digital, promotions, and experiential work for leading brands in tech, insurance, automotive, and other major categories.
I'm particularly drawn to environments that prioritize elegant, user-centered innovation. I bring strong capabilities in UX/UI design, graphic design, motion design, video editing, AI-generated visuals, and marketing strategy that effectively cuts through the noise. I perform well in fast-paced collaborative teams, consistently deliver exceptional work under tight deadlines, and offer versatile problem-solving to help advance creative goals of crafting exceptional, intuitive experiences.
If you need a seasoned creative who thrives on eclectic challenges, let’s chat.
PROFESSIONAL SUMMARY
- 15+ years of creative design direction across a wide range of business categories, verticals and audiences at advertising/branding agencies and in-house companies.
- Proven expertise in turning complex business goals into impactful creative solutions, overseeing the full creative development and production process for an array of assets: Digital elements, mobile interactive, branded social media content, broadcast advertising, packaging, logos, visual identity systems, multiple print formats, in-store promotional materials, environments/events and apparel.
- Leader-coach of dynamic teams within creative services departments and studios, supervising up to 12 writers, designers, and project managers, with specialized role players integrated as needed during different phases of creation across continents and matrixed organizations for delivery.
- Expert in utilizing an array of creative design development programs: Midjourney, Adobe Creative Suite including Photoshop, Illustrator, InDesign, Dimensions, After Effects, Premiere and XD/Figma.
- Committed to expanding skills and capabilities to add business value including certifications in Adobe Generative AI Content Creation and Google UX/UI Design Professional Certificate.
- Recipient of numerous ad-industry creative awards: Gold American Advertising Award (ADDY), Silver American Advertising Award, Best in Show Tempo Award, 6 Gold Tempos, 5 Silver Tempos, 3 Bronze Tempos and Platinum Hermes International Award.
NOTEWORTHY CLIENTS & BRANDS
Allegra, Altria, Audi, Beef, Black Rifle Coffee Company, Canadian Club Whisky, Chamberlain, Cox Communications, DeVry University, Discover, Don’t Mess with Texas, Dow, Drinkin’ Bros Podcast, Glade, The Gray Foundation, Jim Beam, Mike’s Hard Lemonade, Milk, Miller Brewing Company, Motorola, Pediatric Aids Chicago, Philip Morris, The Popcorn Factory, Prevent Child Abuse America, PGA, Rivian, Samsung, SC Johnson, Scott Paper Company, Similac, Skoal, State Farm, Texas Department of Transportation, Texas Secretary of State, United Airlines, United States Army, Viva Towels, Volkswagen, WaterFleet and Whataburger.
HONORS & CERTIFICATIONS
Gold Addy, Silver Addy, Best in Show (Past Presidents’ Award) Tempo Award, 6 Gold Tempo Awards, 5 Silver Tempo Awards, 3 Bronze Tempo Awards, Platinum Hermes International Award.
Google UX Certification
Adobe A.I. Content Creation Certification
EXPERIENCE
SLEEPLESS DESIGN LAB • Creative Director / Founder • 2011 – PRESENT
Self Employed / Independent Contractor / Freelancer - Integrated CD/Art Director, Graphic Designer, Graphic Artist
Responsible for concept and design of silk-screen prints, promotional materials, identity suites, ecommerce interactive materials, wedding invitations and commissioned artwork.
Clients include: Myndset Cannabis, Mighty Industries, TRADE+CRAFT, Ethos Dispensaries, We Are The Mighty, Half Day Brewing Company, Tap House Grills, CMJ Music Marathon, TRIS3CT LLC, Nicole Arbour, Hostage Radio, Lake Forest Plastic Surgery, Dennis Manarchy Photography and various bands- known and unknown.
ADWEAK STUDIO • Creative Art Director / Part-time • 05.2025 – PRESENT
Responsible for the art-side creation of ADWEAK's products, posts and infographics lampooning the
advertising & marketing industry.
DIGITAS • Associate Creative Director / Freelance • 10.2025 – 01.2026
Responsible for the concept and design of digital and interactive marketing materials and holiday
promotions for Walgreens pharmacies.
GDC MARKETING & IDEATION • Associate Creative Director • 11.2021 – 02.2024
Responsible for concept, design and production of broadcast, promotions, content, desktop & mobile interactive marketing materials.
Clients include: CPS Energy, Rivian, Texas DOT (Don‘t Mess with Texas), Texas Secretary of State, Texas HHS, WaterFleet and Whataburger
BLACK RIFLE COFFEE COMPANY • Creative Director • 03.2018 – 03.2019
Responsible for concept, production and design of marketing materials, products and clothing for a veteran-owned and operated coffee company. Established brand guidelines, development of digital, app and social media materials, creative collaboration of retail space development, as well as creative direction for BRCC's Coffee or Die Magazine.
LEO BURNETT • Associate Creative Director / Freelance • 11.2016 – 06.2017
Contracted to lead projects, concept, design and produce broadcast, promotions, content, desktop & mobile interactive marketing materials.
Clients include: Marlboro, Samsung, Altria and Jim Beam.
TRISECT • Associate Creative Director / Freelance • 05.2016 – 10.2016
Contracted to concept and design of broadcast, digital media, social media and marketing materials.
Clients include: Chamberlain garage door openers, Mike's Hard Lemonade, Viva Towels and Scott Paper Company.
BEAM SUNTORY (JIM BEAM) • Associate Creative Director / Freelance • 01.2016 – 03.2016
Responsible for concept, design and production of broadcast, promotions, content, desktop & mobile interactive marketing materials.
Projects include: Canadian Club 100% Rye Launch Campaign- Materials included broadcast spots, launch video and social media content. Design and production of Canadian Club website and Jim Beam in-store displays.
88 BRAND PARTNERS • Associate Creative Director / Freelance • 09.2015 – 12.2015
Contracted for managing and art directing a month-long offsite photoshoot and design of the Popcorn Factory catalog. Developed online materials for Libman cleaning supplies and pitch materials for Discover and AVMA.
LEO BURNETT • Associate Creative Director / Freelance • 03.2012 – 09.2015
Leading projects, concepts, design and production of television, promotions, P.O.S, direct mail, packaging, planning, desktop & mobile interactive marketing materials.
Clients include: Marlboro, Skoal, Altria and Pro Golf Association.
FCB • Senior Art Director • 03.2006 – 08.2011
Leading projects and teams, concepts, design and production of advertising, pitch materials, direct and interactive marketing materials.
Clients include: State Farm, Motorola, Southern Comfort, Cox Communications, Atlantic City Board of Tourism, Audi, SC Johnson, Dow Chemicals, Volkswagen, Milk, Miller Brewing Company, Similac, United Airlines, Allegra, DeVry University, Pediatric AIDS Chicago, Prevent Child Abuse America and others.
LEO BURNETT • Senior Art Director • 07.2001 – 03.2006
Responsible for leading projects, concepts, design of domestic and international advertising, direct and interactive marketing materials.
Clients include: Altria, United States Army, Grocery Marketers Association and other
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